Get Your Previous Clients Back!
Your client list is a treasure chest, ready to be opened. Get repeat business and referrals.
Now your business can access the huge value of former clients, customers, guests, or patients.
Whatever you call them, my Client Reactivation Plan is a low-cost monthly service to unlock the value of these previous buyers.
Using “Referral Stories,” the plan is designed to bring you not only repeat orders, but also valuable referrals.
Four powerful psychological principles drive the plan’s success:
1. The “Mere Exposure Effect”
Sometimes called the Familiarity Principle, it explains why we prefer things when we become familiar with them.
2. The Curve of Forgetting
Because recall weakens over time, your business needs to be “top-of-mind” with former customers for when they, or a colleague, have a problem you can solve.
3. Social Proof
Simply put, social proof is the influence imposed by the actions of others.
4. Social Learning
When people observe someone being rewarded for a specific behaviour, they’re more likely to alter their own beliefs and actions, in order to ‘model’ the behaviour.
How does it work?
We’ll maintain an on-going relationship with your past customers, by regularly sending stories to inform and entertain them. (See an example.)
Humans are hardwired to pay attention to stories. Unlike a normal newsletter, stories have astonishing power to connect people and information, reinforced with emotion. People feel good when they read a story. And they look forward to more, which increases open rates.
Every message ends with a reminder to contact you, and then we’ll use one of our gentle, but remarkably effective, methods to prompt repeat business and referrals.
For example, thanking those who referred friends and associates to you will stimulate social learning, which encourages others to do likewise.
Already send a newsletter?
Some businesses occasionally send newsletters, with articles discussing recent trade news or company events. Their ‘open rates’ steadily decline, and clients will often unsubscribe.
The secret is to write relevant, interesting and enjoyable STORIES instead, because your clients will soon look forward to your emails.
HERE’S WHAT YOU GET WITH THE PLAN:
Compelling stories
We’ll send TWO stories every month. Each story is like a magazine article. It’s not a sales pitch and it’s not advertising. In fact, it’s not even really about you – it’s about telling interesting stories your clients will enjoy reading. The true purpose is to make your business memorable. Because, in time, ‘memorable’ becomes ‘money.’
Personalisation
We’re invisible, because it’s not about us – it’s about you. Every message appears to come from you, at your email address, and your address appears at the bottom of the page. But you don’t need to lift a finger, because we’ll manage every part of your mailing. (The Plan does NOT impact on your admin team.)
High deliverability rates
There’s no point in sending a message that isn’t delivered. But if you try to use your regular email account for bulk sending, you’re likely to get your account blocked. Luckily, we have long experience of managing deliverability at scale, including sender’s IP address reputation, message design and content, message frequency and relevance, etc.
Database management & compliance
We’ll manage your database subscribes and unsubscribes, as required by legislation, and make sure the mailings comply with Anti-Spam rules. If you don’t have a customer list, or you don’t have their email address, we have a simple system to build a ‘permission list’ for you.
Monthly reporting
You’ll never be in the dark about how well your Client Reactivation Plan is performing. Apart from all the positive comments (and the new work!) we’ll contact you each month with a report on opt-ins, open rates, and unsubscribes.
Join dozens of companies in 3 countries!
Ready to Get Started?
Click here for answers to the six most common questions.
(Including the price.)